Breakthrough Branding: How Smart Entrepreneurs and intrepreneurs transform a small idea into a big brand

In early January I met with an amazing web series producer to exchange comments on our respective projects. He said one word repeatedly, “Brand.”

Using Kaputa’s book to guide my branding journey, I found myself challenged in the first pages to look at me in light of my competition. What is my “small idea?” What makes me unique? While others are telling (often risky) life story live, via podcasts and in print and ebooks, I am all genre life story across all media. The new tagline emerged, “life story meets technology.”

Storydame sections now filter through the new tagline and include the newer addition of Psychobabble or psychology that relates to life narrative and the telling of it across media.

Will StoryDame’s brand grow stronger as I read more? If early efforts have been successful I have reason to anticipate more!

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