Two days before the last Ides of March, the day that went down in history as the death of Julius Caesar at the hands of Roman senators at Pompey’s theatre, I went to the Robinson Exhibition Hall in Little Rock, Arkansas. It was centuries too late for Caesar to learn the ten commandments of damage control from Chris Lehane, author with Mark Fabiani and Bill Guttentag of Masters of Disguise: the ten commandments of damage control. While Caesar shut his ears that fateful day to repeated warnings, the room was full of folks like me primed to learn how to emerge unscathed from potential controversy assassination.
Masters of Disguise isn’t just for celebrities like Paula Deen and Duck Dynasty‘s Phil Robinson who fought major media battles in 2013. The book holds media disaster preparedness tips for any individual, public or private citizen alike, who might draw public controversy. From my four college years in which I drew media attention twice (first for an injury, later for a contest win), I can personally testify that anyone can be thrown into the public eye at any moment totally unexpectedly.
My tip? Read this book if you hope to survive!